Internet Brand Protection Tips for Your Business

Internet Brand Protection Tips for Your Business
 

 

 Internet Brand Protection Tips for Your Business

Thanks to the continued widespread internet use nowadays, more and more brands are enjoying branding opportunities without having to use a great deal of energy. For one, the internet has widened the network of brands making it possible for companies to gain more customers and make direct sales than ever before.

On the other hand, as a consequence, online challenges have also crept in with cybercrime (impersonators, cyber squatting,) among the top ranked online brand threats to date. The latter has seen many new organizations struggle to penetrate new online territories and widen their customer base thus the need for more security measures to protect brands from impending online infringements.

 

How to Protect Your Brand Online

  1. First, Develop an Online Brand Protection Strategy For Your Company
  • An online Brand protection strategy is a solid plan that helps your company proactively deal with impending online threats that may threaten to clump down on your revenue source, devalue your brand reputation and affect your online customer retention strategy. It prevents cyber criminals from intercepting your web traffic, including using your brand for personal gain.

 

  • As you think of using the above strategy for your business, don’t forget to include Social media channels and Mobile apps in your plan as these digital channels are always prone to brand impersonation which may easily have an effect on your return on investment.

 

  1. Check on your KE Domain Security
  • KE Domain security is important for any brand. It protects your customers, brand name, logo and content from trademark infringement or unwarranted online violations. This is especially important if you are considering launching your business in Kenya. You don’t want to venture your business into a new terrain/ country only to realize that your .KE domain has been long hosted and used to dupe customers at your brands expense.

 

  • Still on web address security; if you already have secured your .KE domain name, then you may want to take this further by considering having multiple .KE domains, for example .me.ke. This is an effective online security and marketing strategy used by companies to prevent competitors from sharing or using their domain names and digital channels. The good thing with having multiple company domains is that it allow you as a company to effectively highlight and promote different aspects of your brand, do relative audiences fragmentation when need be, and importantly conduct seamless campaigns without causing customer confusion.

 

  1. Get your Brand Guidelines Right
  • A major part of protecting your business is protecting your customers. This you can do by properly setting up your brand guidelines. These guidelines are important in that they will help your business enablers and employees understand how to engage with your brand online, and more importantly minimize customer misperceptions.

Conclusion

The success of your business can easily be affected by how well you manage your brand online. To be safe, take into consideration some of the above tips as well as log on to www.kenic.or.ke learn more on how register your .KE domain name today.

 

Nurturing Young Innovators and Digital Creators

Nurturing The Next Digital Creators“We need our children to learn 21st-century skills for a 21st-century world, and coding teaches them the creativity and problem-solving skills”– Former President Obama

Now that November December holiday is approaching don’t let it go to waste. We are excited to announce that EldoHub will be hosting Bootcamps for kids and teenagers for primary and high school students during the holiday.

This program targets young ones between the ages of 6 and 19 who wish to learn and develop programs around the web, mobile app, and graphic design amongst others. It is a tailored program to inspire creative thinking and impart digital literacy currently overlooked by the conventional school curriculum. The sessions will also include life skills development through two workshops touching on mentorship and career development. We will also be conducting a Parenting in the Digital Age workshop for caregivers to learn ways of protecting themselves and the children.

 

The program is made up of a number of sequential modules so that each child can enter at the level best suited for them and then progress as far as they want to go into subsequent modules. we provide training on:

  • Coding of mobile apps and games (problem-solving skills)
  • Electronics and Robotics
  • Computer Science (logical & computational thinking)
  • Web programming and design
  • Child Online Protection (internet safety for kids)

-Mentorship and leadership skills

-Social entrepreneurship and Pitching

-Creativity and design thinking

 

Cohorts –We group them according to their age

a)Young Kids Boot Camp tailored for ages 6 to 9 years

b)Middle-Class Innovators Tailored for ages 10 to 12 years

C) Technology and Innovation Teens Boot camp for ages 13 to 18 years

d) Parenting in the Age of Digital Technology for parents and Guardians

 

Dates

These camps are to be hosted between Monday 5th, November and Friday 21st December from 9am to 3pm daily at EldoHub, opposite Testimony School.

 

Cost

Cost per child is 3000 per week per child this includes Snack and lunch.

 

Register 

For any queries contact us via info@eldohub.co.ke   or marketing@eldohub.co.ke Phone: 0724077237 or 0780 223 223