Internet Brand Protection Tips for Your Business

Internet Brand Protection Tips for Your Business


 Internet Brand Protection Tips for Your Business

Thanks to the continued widespread internet use nowadays, more and more brands are enjoying branding opportunities without having to use a great deal of energy. For one, the internet has widened the network of brands making it possible for companies to gain more customers and make direct sales than ever before.

On the other hand, as a consequence, online challenges have also crept in with cybercrime (impersonators, cyber squatting,) among the top ranked online brand threats to date. The latter has seen many new organizations struggle to penetrate new online territories and widen their customer base thus the need for more security measures to protect brands from impending online infringements.


How to Protect Your Brand Online

  1. First, Develop an Online Brand Protection Strategy For Your Company
  • An online Brand protection strategy is a solid plan that helps your company proactively deal with impending online threats that may threaten to clump down on your revenue source, devalue your brand reputation and affect your online customer retention strategy. It prevents cyber criminals from intercepting your web traffic, including using your brand for personal gain.


  • As you think of using the above strategy for your business, don’t forget to include Social media channels and Mobile apps in your plan as these digital channels are always prone to brand impersonation which may easily have an effect on your return on investment.


  1. Check on your KE Domain Security
  • KE Domain security is important for any brand. It protects your customers, brand name, logo and content from trademark infringement or unwarranted online violations. This is especially important if you are considering launching your business in Kenya. You don’t want to venture your business into a new terrain/ country only to realize that your .KE domain has been long hosted and used to dupe customers at your brands expense.


  • Still on web address security; if you already have secured your .KE domain name, then you may want to take this further by considering having multiple .KE domains, for example This is an effective online security and marketing strategy used by companies to prevent competitors from sharing or using their domain names and digital channels. The good thing with having multiple company domains is that it allow you as a company to effectively highlight and promote different aspects of your brand, do relative audiences fragmentation when need be, and importantly conduct seamless campaigns without causing customer confusion.


  1. Get your Brand Guidelines Right
  • A major part of protecting your business is protecting your customers. This you can do by properly setting up your brand guidelines. These guidelines are important in that they will help your business enablers and employees understand how to engage with your brand online, and more importantly minimize customer misperceptions.


The success of your business can easily be affected by how well you manage your brand online. To be safe, take into consideration some of the above tips as well as log on to learn more on how register your .KE domain name today.


Business and Entrepreneurship Program.

Employment is a dream yet to come true to many. Majority of graduates are still idling around with their certificates neatly stashed in their houses as they wander from office to office looking for jobs. On the other hand, we have youths without degrees or certificates and lack the skills to start and run their own businesses. The current rate of joblessness is devastating, resulting in an adverse increase in crime rates. It is now time people turned to self-employment and embraced entrepreneurship in order to create, innovate, solve and initiate change.

At Eldohub we offer a course on Business and Entrepreneurship under the Miliki Program. The training covers areas such as Introduction to Business, Business Model Canvas, Identification of Opportunities, Customer Segmentation, Sales and Marketing, Asset Mapping, Business Plan, Financials Literacy, Design Thinking etc. We round this up by practically pitching the ideas generated during the training. The training addresses the problems small scale businesses face in their day to day activities ensuring all areas of concern are addressed.

In the month of September, 2018, we ran the Miliki Program at St Bakhita House of Hope in Langas, Eldoret where we trained 52 women and girls, both literate and semi-literate. It was a great exposure for the participants who took it with a lot of zeal and enthusiasm. On top of the normal class interactions, we included several activities to boost their understanding and ensured everyone participated. As we begun, the participants were dull and had minimum things to share about themselves. Their minds were “still wrapped and locked in a box”, but by the time we were completing, they had a mindset change, thinking big and creatively. It was no surprise they now had a lot to talk about. By the time we did the pitching they had very unique and innovative ideas and their confidence was at the peak. We had several mentors come in as well and share their success stories and experience with them. We also had Sidian Bank come in and train them on banking, savings and credit worthiness. It was an experience worth every time spent.

Internship programme-St. Bakhita House of Hope, Eldoret

St. Bakhita House of Hope is urgently looking for a passionate and resourceful person as a Project Intern to support the management and staff in planning and implementing its new project strategy.

About the Organization

St. Bakhita HOH is a non-governmental organisation established in 2008 as a rescue centre to support vulnerable girls affected by the 2008 post-electoral violence. We focus on vocational training and skill development for the the most vulnerable girls in Eldoret. Over the last ten years, about 140 girls have been trained in vocational skills – tailoring/dressmaking, hairdressing and catering as well as other complementary life skills – entrepreneurship, social studies, computer among others. After 10 years, we are charting new frontiers to achieve greater impact. As such, we are widening our net of beneficiaries to include women from humble backgrounds, particularly those with disabilities.  In view of our growth strategy, we are looking for a new Project Intern to support the Management and Staff.


About the Project Internship Programme

The Project Internship Programme is an opportunity for highly-qualified students and high-potential recent graduates seeking to enhance their skill sets in project management and development. It offers a platform to gain practical experience in addressing gender and development issues while contributing your quota and impacting positively to society.

Tasks, Responsibilities and Supervision

The overall responsibility of the project intern will be to provide support to the management in terms of background research and writing, social media and communications work and events organizing. The intern can expect to undertake the following tasks, depending of the skills set:


  1. Conduct background research and writing of reports, articles and blog post.
  2. Assist in monitoring and evaluating project progress, including follow-up visits and compiling information and stories for help measure project impact.
  3. Assist in project proposal writing and drafting partnership agreement
  4. Manage the social media page
  5. Ensure up-to-date information is available to Management and staff.
  6. Assist in planning and organizing events and training.
  7. Assist in providing mentorship and guidance to our beneficiaries
  8. Perform other tasks as assigned by Project Coordinator.


The project Intern will have the opportunity to initiate and coordinate his/her own ideas, if they fit with the overall strategy of the organization.



We seek applications from candidates with:

  1. A strong interest in gender and development issues.
  2. At least a Bachelor Degree with an academic background in a relevant field such as Social Sciences, Development Studies, Social Work, Project Management or Business Management. Applicants with a relevant master degree are encouraged to apply.
  3. Demonstrated research skills in both quantitative and qualitative methods, including the use of statistical packages to measure impact and communicate results with graphs and trends.
  4. Excellent written and verbal communication skills in English and Kiswahili.
  5. Good knowledge of information and communication technology, including the use of various social media platforms
  6. Good work ethics and values including integrity, professionalism and diligence at all times

NB: Relevant past work experience will be taken into account


How to apply

Send your cover letter, CV and relevant document by email to and copy with the subject “St. Bakhita HOH Project Internship – ‘NAME’” no later than close on Friday, 31 August 2018. Application and recruitment is on a rolling basis and the successful candidate is expected to commence not later than Monday, 10 September 2018. The internship will be offered for a minimum of one month and maximum of three months, with extension possible upon mutual agreement.


Remuneration and Time

This is a voluntary, unpaid position. The intern will have the opportunity to manage their own time and effort but but should be no less than 20 hours per week. The intern will work in close contact and be supervised by Project Coordinator. A Memorandum of Understanding will be signed upon commencement of the internship.                                                                                                                                                                                              

What we offer

  • A strong career boost – a chance to grow professionally by playing a major role in planning/implementing the new growth strategy.
  • An exposure to work on an exciting project and an amazing international team.
  • A platform to initiate and manage your own ideas.
  • Free daily breakfast and lunch, including other fun activities with students and staff.


Intel at EldoHub

In the current era we encounter artificial intelligence in our day today activities such as talk to text for android users, photo tagging etc. with such emerging technology EldoHub hosted intel student ambassadors program to enlighten the students, technologists or rather the younger generation on the importance and how artificial intelligence can be used to enhance our daily lives, furthermore how we make a living using knowledge acquired from the seminar.

Nothing portrays empowerment to the youth better than EldoHub. EldoHub is an innovation is a center of excellence and first of its kind in the North Rift, they offer innovation opportunities to the youth on information technology and entrepreneurship, ample space for brainstorming. For those interested in business and entrepreneurship EldoHub offers consulting and coaching services to the youth, making them reach their full potential in business. Mentor ship and coaching to new and startup companies to develop is also an offered package at EldoHub.

EldoHub also provides training services on Technology, Entrepreneurship, Agribusiness and Digital marketing.

With the help of Intel EldoHub in partnership with Apps lab hosted a workshop in Eldoret with speakers and Experts in artificial intelligence on 9th December 2017.

The event started at 9:00 am and was graced by Intel AI Experts. It started with a brief explanation of what AI is and the applications it has in our day to day lives followed by a giveaway session based on questions asked by the presenters, the giveaways included Intel flash disks, jumpers, t-shirts and shopping bags. Participants took to social media with the hash tags #IntelAtEldohub, #IntelAtEldoret, #IntelAI to promote the event. The top tweeters were given prices. This was followed by a practical session on how to do a simple AI code using Anaconda platform well not the snake if you know what I mean.

At the end of the event participants were given the chance to ask questions related with AI and later offered some delicacies followed by a photo session by Eldoret Leo



The seminar was a success and would encourage EldoHub to hold more of such with other partners apart from Intel to help the youth find a passion in information technology.





Blog written by King’ori Githinji, Intern at EldoHub