Internet Brand Protection Tips for Your Business

Internet Brand Protection Tips for Your Business
 

 

 Internet Brand Protection Tips for Your Business

Thanks to the continued widespread internet use nowadays, more and more brands are enjoying branding opportunities without having to use a great deal of energy. For one, the internet has widened the network of brands making it possible for companies to gain more customers and make direct sales than ever before.

On the other hand, as a consequence, online challenges have also crept in with cybercrime (impersonators, cyber squatting,) among the top ranked online brand threats to date. The latter has seen many new organizations struggle to penetrate new online territories and widen their customer base thus the need for more security measures to protect brands from impending online infringements.

 

How to Protect Your Brand Online

  1. First, Develop an Online Brand Protection Strategy For Your Company
  • An online Brand protection strategy is a solid plan that helps your company proactively deal with impending online threats that may threaten to clump down on your revenue source, devalue your brand reputation and affect your online customer retention strategy. It prevents cyber criminals from intercepting your web traffic, including using your brand for personal gain.

 

  • As you think of using the above strategy for your business, don’t forget to include Social media channels and Mobile apps in your plan as these digital channels are always prone to brand impersonation which may easily have an effect on your return on investment.

 

  1. Check on your KE Domain Security
  • KE Domain security is important for any brand. It protects your customers, brand name, logo and content from trademark infringement or unwarranted online violations. This is especially important if you are considering launching your business in Kenya. You don’t want to venture your business into a new terrain/ country only to realize that your .KE domain has been long hosted and used to dupe customers at your brands expense.

 

  • Still on web address security; if you already have secured your .KE domain name, then you may want to take this further by considering having multiple .KE domains, for example .me.ke. This is an effective online security and marketing strategy used by companies to prevent competitors from sharing or using their domain names and digital channels. The good thing with having multiple company domains is that it allow you as a company to effectively highlight and promote different aspects of your brand, do relative audiences fragmentation when need be, and importantly conduct seamless campaigns without causing customer confusion.

 

  1. Get your Brand Guidelines Right
  • A major part of protecting your business is protecting your customers. This you can do by properly setting up your brand guidelines. These guidelines are important in that they will help your business enablers and employees understand how to engage with your brand online, and more importantly minimize customer misperceptions.

Conclusion

The success of your business can easily be affected by how well you manage your brand online. To be safe, take into consideration some of the above tips as well as log on to www.kenic.or.ke learn more on how register your .KE domain name today.

 

Afrilabs Annual Gathering for Innovation Hubs in Africa

Afrilabs Annual Gathering for Innovation Hubs in Africa
The AfriLabs a network of all innovation hubs in Africa hosts Annual Gathering which provides a unique opportunity for tech hubs in the AfriLabs network and other stakeholders in the African tech ecosystem like local innovators (entrepreneurs), corporates, investors, academia and developmental agencies to convene, network and share knowledge.
The 3rd edition of the AfriLabs Annual Gathering 2018 was held on 11th – 13th October 2018 at the Golden Tulip Hotel in Dar es Salaam, Tanzania. The theme was ‘Innovation in the Data Age 2018’.

Eldohub made another breakthrough by having one of their staff members attend Africa’s Annual Gathering of all Innovation Hubs in Africa. Zipeta Nabwala who is our Software Developer and Training Innovation Manager at Eldohub represented us at the event in Dar es Salaam, Tanzania as the only person from Eldoret, Kenya. She met with hub managers from across Africa and appreciates Eldohub for being able to improve her proficiency a lot. She engaged and spoke with a lot of investors and young innovators involved with both technology and entrepreneurship. She also networked and made connections with potential partners and collaborators. Eldohub is finally demonstrating its empowerment to the youth by giving them a chance to nurture and grow their experiences as they discover their potential at a higher level. Eldohub will continue to explore more opportunities to share with the tech and entrepreneurial community with an aim to improve the skill and knowledge of the community at large.